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Pitching ideas to journalists

Pitching stories to journalists is the bread and butter behind any successful PR.  It isn't easy, and can be as frustrating for the PR...

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Brand agencies and law firms

When branding agencies start speaking about law firm brands my heart sinks.  

Yes, we all know a firm's brand has value, and that it is...

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Long live the press release

Certainly not dead for professional service firms, the press release very much has a role. Value the advisor whose well crafted press...

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Corporate newsrooms of the future

Many consumer brands are moving towards their own 'newsrooms' and there are a lot of lessons which professional service firms can learn...

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A New Day for newspaper publishing

Trinity Mirror is taking a big gamble in publishing the first new UK newspaper in 30 years.  

Whilst undoubtedly exciting (to media...

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Engaging clients with online content

Content marketing is one of the hot themes for 2016.  Everyone is at it.  And with platforms like Passle (behind this post) it has never...

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Trolling, or just good marketing

When does trolling become good marketing?  The Church of England today tweeted "Prayers for Prof Dawkins and his family" after he was...

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Changes ahead for Twitter

Interesting opportunity for the industry with these changes but hopefully it won't drive Twitter users away onto other platforms.

Twitter is reportedly set to introduce an algorithm that will display either the most relevant or most timely tweets, not just those that...…

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Law firm advertising is woeful

Advertising and law firms is by and large awful.  Yes, there are some excellent examples, but they are few are far between. 

This example...

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