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Pitching ideas to journalists

Pitching stories to journalists is the bread and butter behind any successful PR.  It isn't easy, and can be as frustrating for the PR...

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Brand agencies and law firms

When branding agencies start speaking about law firm brands my heart sinks.  

Yes, we all know a firm's brand has value, and that it is...

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Long live the press release

Certainly not dead for professional service firms, the press release very much has a role. Value the advisor whose well crafted press...

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Changes ahead for Twitter

Interesting opportunity for the industry with these changes but hopefully it won't drive Twitter users away onto other platforms.

Twitter is reportedly set to introduce an algorithm that will display either the most relevant or most timely tweets, not just those that...…

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Law firm advertising is woeful

Advertising and law firms is by and large awful.  Yes, there are some excellent examples, but they are few are far between. 

This example...

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