Pitching stories to journalists is the bread and butter behind any successful PR.  It isn't easy, and can be as frustrating for the...

Facebook has this week rolled out it's new reactions icons which should give businesses especially a better indication of how people are...

Messaging apps are providing the connection, so how can professional services firms join in and steer the conversation? I'm not sure they...

The Daily Telegraph has today published its 50,000th edition.  It celebrates by looking back at its readers' letters to the...

When branding agencies start speaking about law firm brands my heart sinks.  

Yes, we all know a firm's brand has value, and that it...

The most complained about ads for 2015 and whether you think they are funny, smutty or desperate, they have all managed to grab the...

Certainly not dead for professional service firms, the press release very much has a role. Value the advisor whose well crafted press...

Many consumer brands are moving towards their own 'newsrooms' and there are a lot of lessons which professional service firms can learn...

There are many legal blogs, and one of the better comes from David Allen Green and his Jack of Kent blog - which can read at...

Trinity Mirror is taking a big gamble in publishing the first new UK newspaper in 30 years.  

Whilst undoubtedly exciting (to media...

Content marketing is one of the hot themes for 2016.  Everyone is at it.  And with platforms like Passle (behind this post) it...

When does trolling become good marketing?  The Church of England today tweeted "Prayers for Prof Dawkins and his family" after he...

All businesses live in the full glare of social media.  Do or say something a customer doesn't like and it will be shared with...

Never underestimate the need to have a balanced view around the board room. Those businesses that prioritise this I believe make much...

Sad news that the photographers on these Kent titles will loose their jobs. A really difficult time for regional newspapers across the...

Sad news with the announcement of the closure of the Independent and Independent on Sunday and it will certainly be interesting to see...

Every year for the past 20 years the measurement of PR has taxed the finest PR brains.  A group of the great and the good, including...

Interesting opportunity for the industry with these changes but hopefully it won't drive Twitter users away onto other platforms.

Presumably this means that the battle over the EU Referendum will also be strongly fought via social media. Interesting to watch...

Interesting survey based on the perception of the public, however I almost always find journalists manage to keep their own political...

Lucy Kellaway in her column in the FT on Monday (7 Feb) has set the PR world alight. 

HP's marketing and communications chief...

The Times subscribers every couple of months receive its excellent Byline magazine - a look behind the headlines and the writers.  A...

Are UK PR agencies ageist? PR Week asks this week, following research published by agency FleishmanHillard Fishburn.

The report highlights...

The Centre for Policy Studies reports today that top London lawyers are expensive.  It says that "those seeking to comply with UK...

Advertising and law firms is by and large awful.  Yes, there are some excellent examples, but they are few are far between. 

The Lawyer has announced its awards for 2016.  And there are new categories, a new venue, and an event for those firms...

Hot on the heals of the Acritas survey of US law firm brands, recruiters Totum has conducted its own survey of legal brands around the...