Facebook has this week rolled out it's new reactions icons which should give businesses especially a better indication of how people are responding to their posts.
“Reactions” should also help Facebook FB +1.35% boost clicks. Krug said the team was initially concerned that housing “Reactions” behind the “like” button could make the feature difficult for users to find, but that hasn’t been the case. Users who have ”Reactions” have already been responding more frequently to posts than users without them. A bump in Facebook's FB +1.35% already strong engagement would be well received by investors, as well as by advertisers, who can learn more about users through data on their emotional response to content.
More posts by Alison Baldwin
