Media relations should drive content marketing
The death of media relations is a perennial favourite from our marketing colleagues. The latest comes from content marketers who proclaim...
About Me
A specialist in PR strategy, media relations, crisis management and marketing communications. For the past 20 years Matt has worked with the legal profession - a period that has seen dramatic change and consolidation. He has held senior in-house communications and business development roles in some of the country's largest law firms, before establishing Coast with his partner in 2003. Matt has also worked with some of the world's largest brands, including Monsanto, Anheuser Busch and Tate & Lyle . He offers advice on PR strategy and its implementation, media relations, crisis management and marketing communications. He is the current editor of the Professional Services Marketing Group (PSMG) magazine. Matt is a former journalist and a public relations graduate from Bournemouth University.
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Best Law Firms Survey 2020
The Times has today published its Best Law Firms Survey 2020. Obviously, congratulations must go to those firms that made the cut.
But,...
Did legal PR ever play the role of consigliere?
The enormously respected Legal Business editor Alex Novarese has penned an interesting editorial on the demise of what he calls the 'PR...
We all need a good editor
Every serious writer will understand the need for and the role of a good editor. But for the rest of us, having someone question, change,...
Why is media relations falling out of favour?
The PR industry is one that is defined by creativity, and that creativity has its roots in media relations.
Yet in recent years,...
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