How to stand out on Passle when law firms share 34,000 pieces of content?
I am a big fan of Passle and so too are the UK's top 200 law firms.
Passle reports that over 34,000 separate pieces of content were...
About Me
A specialist in PR strategy, media relations, crisis management and marketing communications. For the past 20 years Matt has worked with the legal profession - a period that has seen dramatic change and consolidation. He has held senior in-house communications and business development roles in some of the country's largest law firms, before establishing Coast with his partner in 2003. Matt has also worked with some of the world's largest brands, including Monsanto, Anheuser Busch and Tate & Lyle . He offers advice on PR strategy and its implementation, media relations, crisis management and marketing communications. He is the current editor of the Professional Services Marketing Group (PSMG) magazine. Matt is a former journalist and a public relations graduate from Bournemouth University.
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Brits avoiding the news
Every year the Reuters Institute and the University of Oxford undertakes a mammoth study of 75,000 people across 38 countries looking at...
Introducing TLC - Thought Leadership Club
Coast is thrilled to partner with Meridian West in creating the informal Thought Leadership Club and its inaugural meet-up on 6 June.
The...
Lawyers versus PRs - who owns crisis comms?
The role of lawyers as reputation managers appears to be causing some consternation in PR circles, particularly in crisis communications....
Do we really want brands with purpose?
The clever people at Accenture have recently published a fascinating study looking at brand purpose.
Called 'To Affinity and Beyond' (can...
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