UK government has style
Enthusiastic writers will no doubt be familiar with editorial style guides. The Economist's style guide is one that I find...
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Telephone: 01233 503200About Me
A specialist in PR strategy, media relations, crisis management and marketing communications. For the past 20 years Matt has worked with the legal profession - a period that has seen dramatic change and consolidation. He has held senior in-house communications and business development roles in some of the country's largest law firms, before establishing Coast with his partner in 2003. Matt has also worked with some of the world's largest brands, including Monsanto, Anheuser Busch and Tate & Lyle . He offers advice on PR strategy and its implementation, media relations, crisis management and marketing communications. He is the current editor of the Professional Services Marketing Group (PSMG) magazine. Matt is a former journalist and a public relations graduate from Bournemouth University.
Matt Baldwin's Passles
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What future for corporate reporting?
Every year PwC publish a report looking at trends in corporate reporting. It always makes interesting reading - not least because...
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The power of endorsement
A sprinkle of celebrity stardust can go a long way. Whilst consumer brands have long known that, the professions have yet to catch-on.
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Law firms forced to publish prices
Law firms will from the end of the year be forced to publish the prices of certain legal services, including residential conveyancing,...
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We're all marketing experts
I enjoy reading Mark Ritson - he is engaging, funny and always on the button. I don't think he has ever written about marketing...
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