Content is king, but media relations rules the roost
Content marketing has been one of the cornerstones of professional services marketing for decades. Sharing knowledge and providing...
About Me
A specialist in PR strategy, media relations, crisis management and marketing communications. For the past 20 years Matt has worked with the legal profession - a period that has seen dramatic change and consolidation. He has held senior in-house communications and business development roles in some of the country's largest law firms, before establishing Coast with his partner in 2003. Matt has also worked with some of the world's largest brands, including Monsanto, Anheuser Busch and Tate & Lyle . He offers advice on PR strategy and its implementation, media relations, crisis management and marketing communications. He is the current editor of the Professional Services Marketing Group (PSMG) magazine. Matt is a former journalist and a public relations graduate from Bournemouth University.
Matt Baldwin's Passles
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