PR and the newsroom
"Hi - I hope this email finds you enjoying the sunshine."
How many PR people start their email pitch to a journalist this way? A lot...
Coast is a leading PR and communications consultancy in the professional services, property and rural sectors.
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"Hi - I hope this email finds you enjoying the sunshine."
How many PR people start their email pitch to a journalist this way? A lot...
Most publishers now offer a daily newsletter with a concise digest of the day's big stories. More often than not, they are free to...
Brands have always relied upon journalists to help tell their story. More often than not that role has been led by the armies of PR...
Professional services firms churn out huge amounts of content. It forms the back bone of many content marketing strategies - and...
Mark Ritson is one of the must read marketing commentators. He is usually pretty much spot on.
His latest piece in Marketing...
The use of film in professional services has been a hit and miss affair. For the 20 plus years I have worked in this sector video...
Most of us will be familiar with pop-up shops - retailers that exists for just a few days or weeks before disappearing.
As well as...
Press 1 for for new customers, press 2 for billing, press 3 to lose the will to live.
Contacting a customer service department is...
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