US legal giant has topped the Acritas Law Firm Brand index - again.
This first rate index has looked at the top US firms for the past five years, and Skadden has topped the table in every year.
What makes this survey interesting is that it is more than just law firm competence - it is the essence of the a law firm's brand.
Law firm branding has come a long way, and this Acritas survey is charting that journey.
Challengers continue to make progress against established, old-line firms in the minds of senior counsel at big corporations, the latest ranking by Acritas, the United Kingdom-based market research firm, shows. DLA Piper jumped to second place in the Acritas Global Elite Law Firm Brand Index 2015, gaining 12 points and two places from last year, to rank behind Baker & McKenzie, which has topped the index since its inception in 2010. DLA Piper gained favor in the U.K. and China since the last survey, displacing Clifford Chance, which dropped to third place. DLA Piper also had the biggest leap in scores among the top 20 firms in the past five years, jumping five places and 19 points since 2010.