Presumably this means that the battle over the EU Referendum will also be strongly fought via social media. Interesting to watch developments and how this plays out at the next election.
The figures showed that despite 71 per cent of respondents saying they had gathered general information on referendum issues from TV and radio and 60 per cent from newspapers and their websites, more than two thirds (68 per cent) of voters said that mainstream media coverage of the issues concerning them most in the referendum debate had not helped them reach a decision.