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Content is king, but its not the only player

Everyone knows that content is king, but only the court fool would put their entire marketing strategy behind content marketing.

Content...

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unknownx500

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Who markets the law firm marketing department?

The Global Legal Post is holding its annual Law Firm Marketing Summit on 7 November, and in advance has commissioned a report that finds...

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unknownx500

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"Lawyers have dogs too!" The art of the PR pitch.

Pitching stories to journalists is a key part of the PRs job.  And it is, in all honesty, not my favourite part. 

Journalists...

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unknownx500

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GDPR - a time for PR to shine

The EU's General Data Protection Regulation, GDPR, will undoubtedly give marketers and the organisations they work for a headache....

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unknownx500

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All you ever need to know about legal PR

It is never a good idea for the PR team to become the story. But this is a good exception.  Coast is in good company in this 'all...

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unknownx500

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