Marketing Week's salary survey
Marketing Week has published its annual salary survey - and professional services doesn't fair well.
The average professional services...
Coast is a leading PR and communications consultancy in the professional services, property and rural sectors.
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Marketing Week has published its annual salary survey - and professional services doesn't fair well.
The average professional services...
Emotion tracking software - a really interesting development and I would love to see how this could translate into use for PR as well as...
A popular and easy tool for many businesses and thankfully still relevant. A few useful tips on how to make your newsletter more...
This would be a really interesting development and certainly one to watch.
Apple is looking to open up its Apple News service to subscription-based content, giving publications with a paywall a whole new audience...…
We all hate buzzwords. The assault on the English language from 'blue sky thinkers' with their 'top down, helicopter views' grate....
Some pretty shocking figures from Forbes demonstrate that while B2B companies are getting better at creating content, these pieces of...
We all use text messaging - to tell our children "we're on the way", our partners to pick up a bite to eat, and our mates to arrange a...
Every PR professional, sub-editor and writer will agonise over a headline. And rightly so - it makes the difference between a piece...
Often overlooked, but the individual qualities that can help make or break business deals, no matter how talented the team.
It is easy to understand why this holds true simply by looking at some of the characteristics that empathetic people tend to possess....…
The Times The Brief today discusses law firm websites and, more specifically, who visits them. Other law firms it seems.
The...
I am delighted to be on the judging panel for Citywealth's first Brand Management and Reputation Awards.
These awards fill a...
Interesting to note that content will remain key for many B2B campaigns and especially so I believe for professional services.
The evolving B2B marketing trends reveal that tried and true strategies like email campaigns are back in vogue while the term ‘digital...…
These new metrics will help us to explore the impact of social media channels more effectively. Quality not quantity is still key however.
Performance management specialists Nielsen have released a set of new ‘Social Content Ratings’ a standardised third-party measurement of...…
The legal sector takes quite a knocking when it comes to diversity and gender equality. So Stonewall's annual report of LGB...
The court of public opinion has always played a major role in litigation. Major court battles, whether between corporates or...
Marketing in the moment, really good summary for the trends for 2016.
creating contextual relationships with consumers will be the real success stories for brands in 2016” and that reaching and connecting...…
The challenge for many B2B marketeers is creating good content consistently and cracking that is the key to allow many businesses...
With stock markets tumbling and savings rates at record lows, the best option for long-term investors could be to buy a handbag.
With stock markets tumbling and savings rates at record lows, the best option for long-term investors could be to buy a handbag.
I don't for a moment pretend that I understand youth slang - and probably haven't for the past 25 years. But none-the-less it...
Lawyers and PR professionals work hand in hand when a crisis hits a major corporate. But crisis planning to protect a legal...
The first working Monday in the New Year is known as 'divorce day' - the day when divorce lawyers see a massive spike in new enquires....
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