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Marketing Week's salary survey

Marketing Week has published its annual salary survey - and professional services doesn't fair well.

The average professional services...

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Emotion tracking technology

Emotion tracking software - a really interesting development and I would love to see how this could translate into use for PR as well as...

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Apple news service changes ahead

This would be a really interesting development and certainly one to watch. 

Apple is looking to open up its Apple News service to subscription-based content, giving publications with a paywall a whole new audience...…

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Buzz word blight

We all hate buzzwords.  The assault on the English language from 'blue sky thinkers' with their 'top down, helicopter views' grate.  Even...

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Talking by text

We all use text messaging - to tell our children "we're on the way", our partners to pick up a bite to eat, and our mates to arrange a...

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Hold the headline

Every PR professional, sub-editor and writer will agonise over a headline.  And rightly so - it makes the difference between a piece...

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How much empathy do you have?

Often overlooked, but the individual qualities that can help make or break business deals, no matter how talented the team.

It is easy to understand why this holds true simply by looking at some of the characteristics that empathetic people tend to possess....…

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Lessons in new media

The Times The Brief today discusses law firm websites and, more specifically, who visits them.  Other law firms it seems. 

The conclusion...

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B2B marketing - 10 trends

Interesting to note that content will remain key for many B2B campaigns and especially so I believe for professional services.

The evolving B2B marketing trends reveal that tried and true strategies like email campaigns are back in vogue while the term ‘digital...…

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Social content ratings will help marketing professionals

These new metrics will help us to explore the impact of social media channels more effectively. Quality not quantity is still key however.

Performance management specialists Nielsen have released a set of new ‘Social Content Ratings’ a standardised third-party measurement of...…

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Stonewall Top 100

The legal sector takes quite a knocking when it comes to diversity and gender equality.  So Stonewall's annual report of LGB friendly...

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2016 trends

Marketing in the moment, really good summary for the trends for 2016.

creating contextual relationships with consumers will be the real success stories for brands in 2016” and that reaching and connecting...…

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Bagging the best investment?

With stock markets tumbling and savings rates at record lows, the best option for long-term investors could be to buy a handbag.

With stock markets tumbling and savings rates at record lows, the best option for long-term investors could be to buy a handbag.

unknownx500

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Crisis management and law firms

Lawyers and PR professionals work hand in hand when a crisis hits a major corporate.  But crisis planning to protect a legal business is,...

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