Content marketing is one of the hot themes for 2016. Everyone is at it. And with platforms like Passle (behind this post) it has never been easier.
But creating content remains a challenge. What do you comment on? How to identify a theme for your post?
I would recommend that in addition to your specific professional discipline - tax, employment, real estate for example - read widely, particularly news sources that are relevant to clients.
Most trade newspapers publish a daily email round-up of the top stories delivered directly to your inbox. These are a great source for inspiration.
Larry Bodine, the legal marketing commentator from the US offers a number of other top tips. They are well worth a read.
For lawyers, the object is to publish news in your area of practice. It doesn’t have to be about your own activities – you just need to communicate what is happening in your field