Marketing to goldfish
I am sure we have all heard the story that goldfish have a three second memory (which is apparently untrue).
The unstoppable rise of...
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Coast is a leading PR and communications consultancy in the professional services, property and rural sectors.
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- Unit 7 Hembrow, Evegate Business Park, Station Road, Smeeth, Ashford, Kent, TN25 6SX
- 01233 503200
- matt@coastcommunications.co.uk
- www.coastcommunications.co.uk/
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Beanz means press coverage
Good old health and safety, stepping in to protect the nation from the risk of serious harm and injury playing tunes on empty baked bean...
Wanted - law firm c-suite management (to be ignored)
You can imagine the job ad now - "Leading global law firm seeks new marketing/BD/Comms. Not required to provide strategic advice on...
TV trumps online video
The new breed of online news outlets and broadcasters were quick to claim victory for share of eyeballs following the Trump election.
Facebook and fake news
I hope Facebook does do something to tackle the rise of fake news. There is a large demographic who use Facebook and don't question the...
Computer says no
Fascinating to see the results of CNN's experiment with chatbots. Can a conversation and a relationship - however brief with a chatbot...
Digital Marketing 2017 - what to expect
Well, its that time of year when a raft of predictions for what we can all expect in 2017 floods the media, social media channels and our...
Hi - I hope you are well. How not to start an email
Email is an ubiquitous tool, and there is no escaping it. Yet it still ties many of us in knots when using it to communicate.
All...
Body language reveals all
Much is being written today about body language, man spread and who has the higher hand. Sorry I didn't want to mention the T word again,...
Social media's influence v traditional media
It has been interesting to watch the US election and in particular to try and understand the role various media and in particular social...
Millennials - how will professional services firms respond
Whether or not you accept the idea of millennials as a distinct sector of society (and I am not sure that I do), there can be no doubt...
Another wrongly called result, lessons for the future
I wish I was a gambler other than the odd Grand National flutter, as I said earlier this year both a Brexit vote would happen and Trump...
What the hell is a trusted adviser anyway?
The words 'trusted adviser' are perhaps the most over-used in the professional services market.
Firms, and their consultants, throw...
I was proceeding in a northerly direction....
Leo Whitlock, one of the editors at the Kent Messenger group of newspapers, has penned an interesting blog looking at the how individuals...
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