PR - the enemy within
I am a big fan of Robert Peston - he is a terrific example of what makes the press in the UK the best in the world. His insights...
Coast is a leading PR and communications consultancy in the professional services, property and rural sectors.
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I am a big fan of Robert Peston - he is a terrific example of what makes the press in the UK the best in the world. His insights...
The demand for professional services marketing talent is pretty tough. There are more roles than candidates, particularly in...
This is an interesting and in my opinion long over due move by Unilever and there was a good discussion on the Today Programme on Radio 4...
An interesting offering from Yahoo and one to watch with interest, but is it storytelling, content marketing or plain old journalism - I...
If you are not part of the elite crowd of the creative industry who were recently at Cannes, some of the latests buzzwords may escape...
Really interesting article looking at the human-centred approach to media planning. There is of course the knock on effect that this has...
Content is key for professional services marketing and this is an interesting move which will see an increase in coverage in FT2 from...
Anyone in marketing roles, or indeed with teenage children, will be familiar with Youtube vloggers (video bloggers) such as Zoella, Alfie...
Snapchat - the instant messenger service beloved by teenagers - is to launch a more traditional magazine.
Called Real Life, the magazine...
Today sees the first edition of 24 - a new national newspaper. A brave move when the memory of the failed New Day is still fresh in...
Branding in professional services firms has been a troubled path. Arguments all too often revert back to logos and colours.
Reports of the demise of a the press release have been mooted for as long as I can remember. But they remain.
I don't doubt that the...
The Legal 500, the annual research into the best law firms around the world, is looking to the 'next generation'.
Historically, The...
There is so much common sense in this article, but it is often difficult to engage with partners to open up their clients and access to...
Pay offs for departing executives in any sector causes many a comms headache. In the legal sector in the US however, there is an...
Some businesses are being too slow to act to social changes which are more widely accepted in society. It really goes back to basics that...
It is very frustrating when you have a good news story which you just can't place, because 'good news doesn't sell papers'. I think there...
Interesting article which asks some interesting questions which PR's can learn from.
Some people 'get' what you are trying to do and...
Hand slaps forehead. That moment every comms professional dreads when someone, somewhere within the organisation, decides to change the...
Having spent most of my career writing for a living, first as a journalist and then in public relations, I like to think I can string a...
Branding in professionals services has moved forward in leaps and bounds in the last 20 years, but still there continues to be much soul...
CityAM is to dramatically shake-up its editorial model, allowing corporate brands to create content that will sit, and compete, directly...
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