The Times subscribers every couple of months receive its excellent Byline magazine - a look behind the headlines and the writers. A link to the latest issue is below.
http://www.thetimes.co.uk/tto/multimedia/archive/01042/Byline_january_1042313a.pdf
The latest edition includes a terrific article from The Times executive editor Jeremy Griffin, 'The anatomy of a front page', that explains how the perfect front page works.
It really should be a must read for young (and more experienced) PRs - particularly those that haven't worked in a newsroom environment.
Deadlines — terrifying or motivating? It’s a question we ask many Byline contributors and most confess they have a refreshingly good relationship with their daily or weekly deadline. As our cover interviewee Camilla Long puts it: “You are not paid to have writer’s block.” In fact, it’s writing to a very distant (or non-existent) deadline that is the more agonising experience; writing a book, for instance, can make the most efficient reporter endlessly procrastinate . But if filing a column on time is a prerequisite for our journalists, spare a thought for the editors who have to ensure that the paper goes off stone at the allocated hour, with a killer front page that showcases great writing, fantastic photography, and a gripping headline. Jeremy Griffin, the executive editor of The Times, explains how it’s done on page 12.
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