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Teach, don't sell

Content marketing from professional services firms is, I would argue, considerably better than that of other B2B brands.  Why?  Because...

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The court of public opinion

The Times daily newsletter The Brief today carries a good piece from PR giants Edelman, calling on litigators to remember the need for PR...

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How not to create website copy

If you search the web for Welsh law firm Collingbourne Hennah, visitors will be greeted with a holding page stating "This site is under...

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Crisis comms - lawyers v PRs

Leslie Thomas QC - who represented the Shepherd family in the recent Thomas Cook inquest - raises an interesting question in today's...

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EU Debate for Coast client

Making your client stand out in a crowded market place is always a challenge. Coast worked with client BTF Partnership to help them to...

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Wow 5G, are you ready....

The next exciting phase on the technology journey and the challenges it will bring for marketers.

Media and advertising need to adapt to the new processes, thinking and behaviour that this revolution will engender. 5G will supercharge...…

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Platform specific content is key on social media

Interesting look at the main social media platforms, users and how to reach your B2B audience.

The bottom line for B2B marketers is that platform-specific content is fast becoming a marketing necessity.  Social networks are adapting...…

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Law firm online engagement

Creative agency Living Group has published an interesting report looking at the online engagement of the AMLAW 100 law firms.  

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The colouring-in department

Professional services marketing has come along way in the past 20 years.  One of the most notable shifts has been from a comms-led...

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