Morrisons marketing efforts have been ridiculed in the national press following a cast call for its new adverts.  It was searching...

The role of a law firm's corporate twitter feed is brought to question in this interesting discussion from the EConsultancy. 

It...

Heidi Taylor - through her excellent blog heidi-taylor.com - sheds some light on marketing plans and strategy.  And as always, she...

Redstone Consulting has published its newsletter and with it an interesting insight into the value of thought-leadership.  

Hogan Lovells have created a 'business school' that equips its young lawyers with the skills needed to start-up businesses. 

This is...

Content marketing from professional services firms is, I would argue, considerably better than that of other B2B brands.  Why?...

The Times daily newsletter The Brief today carries a good piece from PR giants Edelman, calling on litigators to remember the need for PR...

The Chancellor's annual Budget delivered today (16 March) is one of the big PR set pieces.  It generates acres of column inches and...

If you search the web for Welsh law firm Collingbourne Hennah, visitors will be greeted with a holding page stating "This site is under...

Leslie Thomas QC - who represented the Shepherd family in the recent Thomas Cook inquest - raises an interesting question in today's...

PR Week this week includes a piece on why and how PR people need to adopt marketing skills. 

This is when you take a step back and...

Gorkana - the very useful media database people - have published an interesting free to download white paper on public relations in...

Legal Week has announced its 2016 Innovation Awards - categories for in house marketing and PR teams, and for suppliers. 

Submissions...

Making your client stand out in a crowded market place is always a challenge. Coast worked with client BTF Partnership to help them to...

The next exciting phase on the technology journey and the challenges it will bring for marketers.

Interesting look at why we need to disrupt people's habits as that drives behaviour. Sometimes taking a step back to get that big picture...

One of the joys of editing the PSMG Magazine - www.psmg.co.uk - is the large number of press releases I get sent.  They come in...

Interesting report showing personal blogging on the decline but for successful business bloggers, there are many opportunities..... if...

Interesting look at the main social media platforms, users and how to reach your B2B audience.

US marketing consultant Tony Reiss has penned an interesting piece on why law firm partners don't listen to consultants.  He is spot...

Creative agency Living Group has published an interesting report looking at the online engagement of the AMLAW 100 law firms.  

Professional services marketing has come along way in the past 20 years.  One of the most notable shifts has been from a comms-led...

How many times have we heard professional services firms claim that 'our people are our greatest asset'.  It is, of course,...