Many consumer brands are moving towards their own 'newsrooms' and there are a lot of lessons which professional service firms can learn from this.
Hundreds of fashion items flood into the retailer every week and as such it needed a model capable of transferring that speed to where people are consuming content most – their smartphones. While Topman boasts a robust online offering, particularly in the social space, its videos were geared around longer-form, less timely productions that weren’t keeping up with the up-to-the minute shifts in fashion.
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