Well, its that time of year when a raft of predictions for what we can all expect in 2017 floods the media, social media channels and our in boxes.
We can expect to see more video ads, mobile over desktop, and greater focus on content marketing. There will be, I am sure, many more predictions from those far better placed to peer into the future than me.
It is, however, content marketing that interests me most. We will see and explosion of content, but will it all be read.
Professional services firms have long embraced content marketing, and they do it rather well.
The focus for 2017 should remain not on quantity, but quality , written in an accessible and engaging way.
But what do we expect in the year 2017? While some marketers believe the internet space is going to expand further with more companies entering the digital world, others say there will be a complete makeover of how users and search engine giants give preference to the huge amount of data available on the internet. The online marketing industry is large, complex, and volatile. The sooner you strike the right nerve of an internet user, the better you can appeal to them and stay ahead of your competitors. To make things easier for you, I have studied and compiled a list of some of the most reliable digital marketing trends for the year 2017 that should be your focus in order to formulate effective digital marketing strategies and online campaigns.