Well, its that time of year when a raft of predictions for what we can all expect in 2017 floods the media, social media channels and our in boxes. 

We can expect to see more video ads, mobile over desktop, and greater focus on content marketing. There will be, I am sure, many more predictions from those far better placed to peer into the future than me. 

It is, however, content marketing that interests me most. We will see and explosion of content, but will it all be read. 

Professional services firms have long embraced content marketing, and they do it rather well. 

The focus for 2017 should remain not on quantity, but quality , written in an accessible and engaging way.