Every PR professional, sub-editor and writer will agonise over a headline. And rightly so - it makes the difference between a piece ignored or read.
For PRs, it is the first step towards a press release or pitch to an editor progressing further.
And for Journalists, it is the first draw into their article.
Get it wrong and your carefully honed words will sink without trace.
As this excellent article from digital marketing agency Babel Quest reminds, the headline has one simple job: to ensure that the reader moves on to the first sentence. That's it. Job done.
Take this advice: leave the headline to last, seek input from colleagues, and be creative.
How do you write a great headline? It's a question that has set many of the great copywriting brains whirring over the last century or so. The challenge is the same for B2B marketers as it is for everybody else, so to help you we've put together the six step BabelQuest guide to writing headlines that help to get your content noticed. They're not quick wins, but if you can make them part of your routine you'll see better rankings and more visits.