The first working Monday in the New Year is known as 'divorce day' - the day when divorce lawyers see a massive spike in new enquires. This piece in The Times The Brief from Weightmans partner Fiona Turner rightly dismisses this myth.
But what 'divorce day' highlights is the increasingly difficult job legal marketing and PR people face when marketing family law practices.
Pretty much every law firm in the country has a divorce practice offering the same services. PRs will be chasing the same stories, offering more or less the same commentary.
Creative thinking is needed now more than ever. Those same old chestnuts are now well past their best. That is, of course, until divorce day 2017.
Divorce Day – really? Fiona Turner The first Monday following the festive break is often referred to as “Divorce Day” or “D Day” as some divorce lawyers report that year after year there is a surge of new enquiries following the Christmas holidays. Some suggest a 30 per cent increase in enquiries throughout January, women being the more likely to petition against their male spouses.