We all hate buzzwords. The assault on the English language from 'blue sky thinkers' with their 'top down, helicopter views' grate. Even those of us who are guilty of 'reaching out' feel the shame.
That is all about to stop. The line has been drawn. Hopefully.
Creative agency Pentagram, through this terrific rap, show us why.
The Gamechanger Rap: a plea for plain English