A popular and easy tool for many businesses and thankfully still relevant. A few useful tips on how to make your newsletter more effective but don't forget content is key!
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With the recent reinforcement that email newsletters remain an effective B2B marketing campaign, the key to a successful B2B email marketing strategy is to streamline and refresh content, while also taking more of an interactive role in good content that includes your refreshed, thought leadership. A good email marketing campaign should be audience focused and to the point.
http://www.thedrum.com/news/2016/01/26/b2b-marketers-urged-refresh-email-newsletter-tactics
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