The Times The Brief today discusses law firm websites and, more specifically, who visits them. Other law firms it seems.
The conclusion The Brief draws is that firms should not spend big bucks on their website, praising the simplicity of US firm Wachtell' website - http://www.wlrk.com
My guess is that a simple site is still expensive, and Watchell's approach is a deliberate attempt to differentiate itself in a crowded market.
The law firm website needs to be more that a shop window. It is at the heart of how a firm engages with its clients, peers and staff.
And step out of city, the website is often the starting point in the client buying journey.
Lessons in the new media Big-hitting law firms on both sides of the Atlantic have spent fortunes over the past decade developing, improving and relaunching websites, many of which will doubtless be in the running for digital design awards – but who actually visits them?