Interesting to note that content will remain key for many B2B campaigns and especially so I believe for professional services.
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The evolving B2B marketing trends reveal that tried and true strategies like email campaigns are back in vogue while the term ‘digital advertising’ is outdated. With content marketing, marketing automation, paid amplification and mobile optimization seen as emerging trends, ad blocking and BOT- fraud will increasingly pose challenges to B2B marketers. Here are ten B2B marketing trends to be on the look out for.
http://www.thedrum.com/news/2016/01/19/10-trends-b2b-marketing-old-out-new
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