Lawyers and PR professionals work hand in hand when a crisis hits a major corporate. But crisis planning to protect a legal business is, in my experience, pretty woeful.
There are many reasons for this - and marketing and comms teams are not necessarily to blame.
Defining a crisis is the first challenge - and no, a partner leaving for another firm is not a crisis.
More challenging is that a true crisis is likely to come via a connection to a client - as Leigh Day's decision to represent claims against British troops shows.
Marketing and comms people are all too often the last people to know leaving a firm on the back foot.
Lawyers at a prominent London law firm behind hundreds of legal claims alleging abuse by British troops in Iraq could be struck off after being referred to the Solicitors’ Disciplinary Tribunal yesterday. Leigh Day, a leading personal injury and clinical negligence firm, said that it strongly denied allegations made by the Solicitors Regulation Authority, which referred the firm to the tribunal.
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