This is an interesting move and long overdue in political reporting circles. The 'views' of the wider public can no longer be trusted.
Clearly all media have a responsibility to fact check and find clear evidence from more than one source before running a story. It is a shame that the majority of people don't balance their own intake of news by taking more time to check the accuracy of what they are reading, seeing or hearing, made all the more difficult with the manipulation of news online.
Perhaps we should all be prepared to be more challenging and to ask people, businesses and the brands we interact with for their proof of facts to help shift a change in behaviour?
The Associated Press has added a new chapter to its stylebook, urging journalists not to write stories based solely around polling results. The US-based news agency’s new section on polls and surveys says: “Poll results that seek to preview the outcome of an election must never be the lead, headline or single subject of any story”.