Media relations should drive content marketing
The death of media relations is a perennial favourite from our marketing colleagues. The latest comes from content marketers who proclaim...
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Managing Director
About
Coast is a leading PR and communications consultancy in the professional services, property and rural sectors.
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- Unit 7 Hembrow, Evegate Business Park, Station Road, Smeeth, Ashford, Kent, TN25 6SX
- 01233 503200
- matt@coastcommunications.co.uk
- www.coastcommunications.co.uk/
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Why is media relations falling out of favour?
The PR industry is one that is defined by creativity, and that creativity has its roots in media relations.
Yet in recent years,...
Ocado chokes on its own press release
Ocado - best known for delivering tasty treats from Waitrose and other supermarkets - has managed to get tongue-tied in a press statement...
PRs outnumber journalists - and journalists are not happy
The number of PR people now outstrip journalists six to one. And it appears journalists are not happy.
This story - from...
How to contribute to the FT's opinion pages
The Financial Times is without doubt one of the world's leading newspapers. It commands respect wherever it is published,...
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