Brands and businesses have never before had such a good opportunity (and number of channels) to talk positively about themselves, what they do, and show more of their personality, but are they really making the most of it? As positivity has such a strong impact on target audiences, we should be encouraging clients to do more.
Have you ever noticed how little the news informs us about the positive things that are happening in the world? Social media has created a world for us to freely share our opinions, but are they really your opinions or are they the opinions of the media corporations that have influenced the way you think? Without realising, the news can shape your identity and change the mood of how you started your day. What’s the first thing you do when you wake up? Do you check your phone? Is the first thing you see in the morning negative? Researchers have found that when you watch negative news, it can instil symptoms of worry and depression. So what can we do to change this?
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