The CIPR publishes a terrific magazine called Influence - you can read selected articles via the following link 

The latest issue sheds light on dealing with prickly journalists - the John Humphrys and Jeremy Paxmans of this world.  It includes some wise words (from ex-Daily Mail feature writer @ZoeBrennan1), particularly when it comes to copy approval.

Copy approval crops up regularly with our professional services firms clients.  It makes my heart sink as it invariably leads to uncomfortable discussions with both the journalist and client. 

But I do have some sympathy.  Take law; it is complex and lawyers spend their entire careers focusing on detail. They assume journalists do the same. 

Journalists are not always well-versed on a particularly point of law, but they too will want to get it right. 

And there lies the small window of opportunity. 

The offer to check that the 'law bit' is right is often welcome and even if not, with the exception of very few prickly journalists, is unlikely to offend. 

But a word of caution. Whist this will allow you to see what a journalist is writing, it is not an open invitation to change the thrust or context of a report.

But a good PR will, of course, already know that.