Media relations should drive content marketing
The death of media relations is a perennial favourite from our marketing colleagues. The latest comes from content marketers who proclaim...
Coast is a leading PR and communications consultancy in the professional services, property and rural sectors.
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The death of media relations is a perennial favourite from our marketing colleagues. The latest comes from content marketers who proclaim...
Every serious writer will understand the need for and the role of a good editor. But for the rest of us, having someone question, change,...
Law firms - and indeed most professional firms - are great at generating content. But is it a 'Hollywood Blockbuster' or 'straight...
Those of us of a certain age will no doubt recall the Christmas shopping catalogue. These weighty tomes would be the starting point...
Everyone knows that content is king, but only the court fool would put their entire marketing strategy behind content marketing.
Content...
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