Professional services firms churn out huge amounts of content.  It forms the back bone of many content marketing strategies - and they are on the whole successful. 

But a lot of content is like the three minute pop song - consumed, possibly enjoyed, and then immediately forgotten.

How can professional services firms help their content stand out - and give it life beyond that moment? 

One way, which I have seen used to great success, is the cartoon.  A one-off  cartoon that reflects the theme or story. 

A cartoon captures the humour of a moment, sharing an 'in joke' with a group of clients.  It can demonstrate a deeper understanding of a particular issue. 

They need not be expensive.  Professional cartoonists are well used to working with big business and can typically create artwork for a few hundred pounds. 

And the best bit? The artwork can be given away to a favoured client, to staff, or  auctioned off raising money for a charity.  

There cannot be many pieces of branded content that are likely to hung on a wall!