The marketing and communications community has welcomed Twitter's latest tweak that allows users to keep their precious 140 characters when using images.
Many have argued that it symptomatic of the internet's shift from words to pictures.
140 words is limiting, but has it really created a world where we communicate in Gifs? I don't think so.
It is a small change from Twitter, but none-the-less welcome. Brevity - particularly in the verbose professional services world - is a often a good thing.
But restricting even further the 140 character limit when using an image was always odd.
Posting a photo or URL, even when Twitter shortens the link, currently takes up 23 characters, meaning users only have 117 characters to play with. Combined with emoji or hashtags, this doesn’t leave much room for words. Observers say the tweak is a minor one, but also indicative of how the internet has swiftly evolved from a primarily text-based medium to one where swiftly creating a Gif or video on mobile is completely normal.