How many professional services firms would be happy to described as 'nice'?
It is quite bland, and a word used when we can't really think of anything better to say.
Surely it is better to be known as dynamic, innovative, forward thinking, client-focused and with a global reach. Or so say the branding experts.
A 'nice firm' doesn't really cut it, does it?
Well, its time to take back and claim nice. Being a nice firm is not a bad thing.
South West law firm Stephens Scown has done just that - and you can read their story in the latest edition of The Briefing at www.bdln.com.
Six years ago Stephens Scown was hammered in a staff survey - it wasn't a nice place to work. And that surely filters through to the client experience.
Its turnaround - into a nice firm - is a more than a nice read. It is quite inspiring.
And my favourite line - the firm's marketing head persuaded his partners to allow him to buy a historic VW camper van that staff and clients can use for weekends away.
That is more than a nice gesture - it really is innovative, dynamic and forward thinking.
Cynics take note. It pays – literally – to be nice MAY 7, 2016 BY THE BDLN A culture of respect and recognition boosts staff retention and profits, as the story of Stephens Scown proves…