Facebook has at long last updated its 'like' function with a host of emoticons, or emojis.
First an admission; I don't use emojis. At all. They do seem a little childish - my kids certainly use them a lot. But that is probably the point - they are not aimed at the 'dad' generation.
But, the update is good news for Facebook users, and for marketers.
I've always had a problem with Facebook's 'like' button. I do 'like' things, but how do you respond to a bad news post? 'Liking' the death of a much loved pet, or worse a family member, just seems weird.
Emojis solve that.
And for marketers? Well, the use of different emojis will provide invaluable insights into customer/client/staff reaction to content.
Brands will easily be able to see what content resonates with its audiences, and amend accordingly.
Now that I like.
One of the most recent Facebook updates, introducing ‘Emoticons’ or ‘Emojis’ (link is external)reaction buttons, has been brought in to widen user’s ‘Like’ functionality and interaction with their fellow peers, friends and pages. It is something that some users have been waiting a long time for, and while some are still asking for a ‘Dislike’ button, generally the new Facebook emoticon buttons have been received well. However, it appears that the introduction of the new Facebook emojis may also have a more hidden motive behind them as well.