One of the joys of editing the PSMG Magazine - www.psmg.co.uk - is the large number of press releases I get sent. They come in thick and fast from a wide variety of industry sectors.
One of my recent favourites came from a lovely PR person working for a luxury dog food brand (how do they know?), trying to persuade the PSMG Magazine to carry a story because 'lawyers love dogs too'. Sadly, it didn't make the cut.
More recently, I have seen a large number of infographics arriving in my Inbox with the suggestion that I might like use them in the PSMG Magazine. Most arrive unaccompanied with supporting story.
I love infographics - they can be a great way to illustrate a point or help tell a story. But they do need a story. On their own they are, largely, meaningless. When did you last see a sensible title carry an infographic in isolation?
Use infographics sparingly, and make sure they support and add to the story you are trying to tell. Otherwise they are just a waste of time.