Media and advertising need to adapt to the new processes, thinking and behaviour that this revolution will engender. 5G will supercharge virtual and artificial reality, making them more realistic than ever. Social media will be experienced in real-time as if our friends were actually in the room with us. Every known form of marketing – from sponsorship and pre-roll ads to event-based marketing – will be replicated in this virtual world. Yet for brands, the central mission will remain the same – to create meaningful connections with consumers.

http://www.theguardian.com/media-network/2016/feb/26/5g-mobile-broadband-disrupt-businesses