The role of a law firm's corporate twitter feed is brought to question in this interesting discussion from the EConsultancy.
It bemoans the fact that corporate twitter feeds are nothing more than a mouthpiece for a firm, creating little meaningful engagement.
But what role should a professional services firm's twitter feed play?
The answer will, of course, depend on the firm, but I suspect that caution will always be the watch-word.
That is not necessarily a bad thing.
Engagement will come at a number of different levels - from individuals, graduate recruitment, and from industry events.
If all are working together in a coordinated fashion a dry corporate Twitter feed is fine.
Of course, unengaging Twitter feeds are more likely to be a result of risk averse comms policies than investment problems. It's hard to blame big law firms, with so many interests to protect and the need to remain independent and professional.
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