Interesting report showing personal blogging on the decline but for successful business bloggers, there are many opportunities..... if you are prepared to spend the time to get your blog right.
After surveying over 1,000 bloggers, a report published by Orbit Media Studios, notes that bloggers are now more client focused and spending up to six hours on one post, and writing longer form content (up to 1,500 words) and more editors are involved in the process. With the current emphasis on native content and content enrichment, those surveyed said they were publishing much more often and using at least one editor.
http://www.thedrum.com/news/2015/12/01/business-bloggers-lead-pack-personal-blogs-decline
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