Creative agency Living Group has published an interesting report looking at the online engagement of the AMLAW 100 law firms.
Unsurprisingly, it finds that the levels of online engagement is poor, and that it mainly involves chucking out plenty of content in the hope that some of it sticks.
Mobile doesn't seem to figure in their online strategies - no surprises there. But what will surprise is the number of firms that fail or struggle to engage with Twitter and LinkedIn.
Whilst individual lawyers can be forgiven, it is difficult to see why a firm wouldn't bother.
A new report highlights the wide variance in approaches to digital and social media engagement by Am Law 100 global firms. The report highlights that leading firms do not lead the way when it comes to digital. In a challenging marketplace, the need for law firms to clearly differentiate and demonstrate the value the deliver to clients is a necessity. There is a clear need to engage with clients/potential clients by utilizing the variety of media and channels we now have at our disposal, however for many firms this means deluging audiences with content – without any apparent thought being given to how they are engaging, the messages they are conveying, or their lack of audience-centricity. For a sector whose success is based on reputation, law firms are often failing audiences through poor communications, especially when using digital channels.
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