Interesting look at the main social media platforms, users and how to reach your B2B audience.
The bottom line for B2B marketers is that platform-specific content is fast becoming a marketing necessity. Social networks are adapting to promote greater in-app time and activity and to stay relevant, B2B marketers need to create content that is well suited for each platform and consumable. For marketing teams, instituting a platform-specific content strategy will require more resources, more creativity, and an increased budget. But for the B2B marketers making plays with the right content on the right platforms, the payoff can be great.
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