The Times has today published its Best Law Firms Survey 2020. Obviously, congratulations must go to those firms that made the cut.
But, what on earth is The Times doing?
That such a respected publishing brand with a strong tradition in legal reporting has managed to produce something so utterly meaningless is astonishing.
The survey simply (and proudly) asks lawyers to recommend a law firm across a few legal disciplines. The only rule is that they cannot recommend their own firm.
And that it.
How does this help the buyers of legal services? How does it help those working in legal businesses? How does this help the readers of The Times?
The Times Best Law Firms Survey comes at a time when the value of legal directories is increasingly being questioned. And with legal marketing sophisticated, shaping firms and the future of law.
This survey does nothing to improve the standing of law firms.
The Times today unveils its second annual Best Law Firms survey results. Unlike the legal directories and the countless legal profession awards, this list of 200 firms is arrived at solely through ballots cast by lawyers themselves. We asked specialists in a range of fields a simple question: Who would you recommend if you weren't recommending your own firm? And this year, we broadened the survey to Scotland.