I am a big fan of Passle and so too are the UK's top 200 law firms.
Passle reports that over 34,000 separate pieces of content were created and shared on its platform in 2018. That is on average 194 pieces per firm - or one post every other day.
And that is on top of law firms own publishing and PR efforts.
Passle is designed to help busy professionals stand out from the crown, but when the crowd joins you on Passle how can you stand out?
Some thoughts:
- Choose commentary themes carefully. Become a subject matter expert rather than a loud mouthed frog.
- Add to the debate. Don't simply recite what is already written.
- Have an opinion. Boring content will be ignored.
- Keep it regular. Engagement will not happen if you post once in a blue moon.
- Read widely. Draw your inspiration from many sources.
- Keep it brief.
Leading law firms have dramatically upped their game when it comes to sharing content online and engaging with social media, research has found. According to marketing platform Passle the top 200 firms generated nearly 34,000 pieces of online insight in 2018. That was nearly twice as much as the last time Passle assessed firms’ output, in 2014. Researchers ranked firms across eight categories, totting up knowledge pieces created per lawyer per year, as well as overall insight pieces created, LinkedIn followers, Twitter followers and Twitter activity. As in 2014, Irwin Mitchell was the best performer, followed by Bird & Bird, Wiggin, Taylor Wessing, Kingsley Napley, CMS, Withers, DAC Beachcroft, Capsticks and Stephens Scown, which is the only other firm that also made the top 10 in 2014.
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