We have been working with the excellent team at Meridian West on a series of videos and editorials exploring different aspects of thought leadership. Here, Suzanne Snowden share some of the common pitfalls in preparing thought leadership campaigns.
Meridian West's Thought Leadership Perspectives Series Suzanne has run some of the world's highest profile thought leadership campaigns. She is director of Message Consulting. Prior to that she was Director, Global Thought Leadership at PwC.