There are, according to The Economist, over 2,000 corporate award programmes in the UK - everything from 'Payroll Provider of the Year' to 'Best Trade Bank in Structured Finance'.
In the past month alone, the Coast team has:
- Attended the Farmers' Weekly Awards (where a client won Specialist Crop Producer of the Year),
- Been invited to the Eat Out Awards (for the casual dining sector),
- Attended a drinks reception for finalists in the National Business Awards, and
- Penned submissions for CityWealth Magic Circle Awards (not as exciting as they sound), Xero online accounting partner awards, and the British Legal Awards.
Boost Marketing, a marketing agency, have created a terrific database of awards that is free to access - http://www.boost-marketing.co.uk/awards-lists/uk-international/. It is a great resource for those looking to enter or heaven forbid, wanting to attend an award.
Awards are for businesses a mixed blessing. They do provide a terrific platform to showcase expertise amongst your peer group, to celebrate achievements with staff, and have a long shelf life for customer and client marketing. But they are expensive to attend. A table for 10 at the British Legal Awards will set you back an eye-watering £6k.
And marketing and comms professionals' hearts will often sink when it comes to penning submissions. They take a lot of time, often asking difficult to answer questions (how do you capture innovation in an M&A deal?) and, certainly in professional services, will involve too many people.
The best advice: keep it simple and tell a compelling story.
More than 2,000 corporate backslapping events take place each year in Britain DURING business-awards season, which fills the lull between the warm-prosecco receptions of late summer and the rubber-turkey lunches of Christmas, a chancer in a dinner jacket could stroll around London attending four or five prize ceremonies a night, confides one regular on the circuit. Security is lax, so getting in is not difficult. Once there, the opportunist would be treated to celebrity entertainment, decent food and plenty of booze.