A little bit of summer fun - thanks to Nisus Consulting.  How many of the ten law firm firms pictured can you identify? 

Whilst the names of the firms involved will been known to everyone, their logos - well I'm embarrassed to admit that I managed to successfully identify just one.

Nisus, perhaps unfairly, left out those logos that comprise monograms and names - that would be too easy.  But it does raise an interesting question.  Just what is the point of a pictorial logo for professional services firms? 

I cannot think of one good reason.  That is perhaps why the most successful professional services logos are those that incorporate a name or initials.