There has been a debate in professional services marketing that has raged for 25 plus years.  It is, in short, that marketing is still not taken as seriously as we would like.  That coveted 'partner status' is rare, as is equal voice on management boards. 

All too often the CMO/BD Director/Head of Marketing reports into the board, rather than shapes the actions of that board. 

The excellent Heidi Taylor explores this theme in her latest blog - below.  It is well worth a read. 

She argues that whilst marketing heads are often incredible tacticians they are rarely leaders.  Heidi then goes on to explain how we can master marketing leadership skills. 

I would add one thing.  Sometimes, a firm is simple not ready to accept that role from its marketing head.  In those situations either accept that you will be the doer of marketing stuff, or leave.