I have always admired the work of Beverly Landais, even more so now that she has taken the big step of leaving the safety of the corporate world to start her own coaching business.
Her article - below - shares some of the ways businesses can win and earn customer and client loyalty.
There are so many things a business can do, but perhaps one of the most meaningful is a simple thank you.
We instil in our children the need to say 'please' and 'thank you', writing thank you letters after Christmas and birthdays. But the habit seems to have been lost when leaving home for the workplace.
So, lets hear it for 'thank you'. Thanks for reading, and have a nice day.
With Valentine's Day just around the corner, it seems appropriate to think about what wins hearts and minds and earns the long-term loyalty of clients. To create mutually satisfying and long-lasting relationships, brands must put their clients first. This means taking deliberate steps to understand their needs and then organise the business from top to bottom to satisfy them.