PR continues to be a popular career choice for graduates (and former journalists). And it is not difficult to understand why - it can be a lot of fun, its creative, often placing individuals at the very heart of an organisation.
I receive a lot of CVs every month from graduates looking for their first break into the industry. And when professional services doesn't scare them off, we have even offered some of them a job.
This article offers 19 top tips fro seasoned PR pros. I have a few of my own.
1. Don't be afraid to ask dumb questions. It is often the simplest of questions that are the hardest to answer, and can change the course of a PR campaign on comms strategy.
2. Take time to read. Read the dull trade titles that are important to your clients or industry. Read quality journalism (and that will include our tabloids), and read beyond your personal political viewpoint.
3. Understand your industry and the sector in which you work.
4. Learn about marketing. PR does not work in isolation from an organisation's wider marketing aims, but supports it. The sooner you appreciate that the more value you bring.
5. And don't be afraid to say 'I don't know'.
1. Don't panic... and laugh in the face of adversity 2. Never, ever lie. In PR you're only as good as your credibility 3. University isn't everything. What you need to be successful in PR, you learn on the job 4. Be absolutely sure you enjoy the job