A little late for New Year's Resolutions (it's 6 Feb), but the advice offered in this short article should be taken to heart for anyone wishing to start a career in PR (and for those with a few more years under belts).

Read. Both the work of a journalist or title you are pitching to, but also find time to read quality journalism.  Read widely, not just those titles that reflect your own personal point of view. 

Meet. Spend time with journalists and clients.  PR is, after all, a relationship business. 

Use social media. Contribute by all means, but spend time listening. 

The author of the article below also suggests PRs adopt a pro-bono project.  Chose one that is close to you heart, but also gives you the opportunity to stretch yourself.  

All wise words whatever the time of year.