How your marketing communication stands out digitally to reach customers and clients and importantly achieves the intended objective is getting more and more difficult.
Thinking more creatively is certainly the key, but you can't lose sight of the quality and relevance of the information to the audience, so taking a more targeted and focused approach is the best starting point.
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“We are in a transition period where brands are learning a way through. They are moving away from mass marketing but they need to be more personalised.
https://www.marketingweek.com/2016/10/07/how-to-avoid-being-deleted-by-consumers/
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