Really interesting how Snapchat is dominating Olympic viewing globally in this first Olympic opportunity for the social media brand. Also reaching a staggering audience of 41 % of 18-34 yr olds in the US Daily. (Nielson).
Will it survive to dominate the 2020 Olympics, or will it have been replaced with something else?
Almost 50m people have watched the Olympic Games on Snapchat so far, as broadcasters including NBC and the BBC use the app to reach a millennial audience.