Really interesting how Snapchat is dominating Olympic viewing globally in this first Olympic opportunity for the social media brand. Also reaching a staggering audience of 41 % of 18-34 yr olds in the US Daily. (Nielson).
Will it survive to dominate the 2020 Olympics, or will it have been replaced with something else?
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Almost 50m people have watched the Olympic Games on Snapchat so far, as broadcasters including NBC and the BBC use the app to reach a millennial audience.
http://www.ft.com/cms/s/0/c463c9fe-6279-11e6-8310-ecf0bddad227.html#axzz4HOQBPtsP
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