Most publishers now offer a daily newsletter with a concise digest of the day's big stories. More often than not, they are free to subscribe.
B2B publishers have long led the way, but national newspapers and consumer titles are catching up.
Good examples include The Times Law's The Brief, Ad Age Daily, Building's Breaking News and the regional Business Insider News.
The newsletter editor should be a key contact for all PRs.
Why? Because these daily digests gives readers a insight into the stories that matter to them, whether the click through to the full text or not. They have all actively subscribed - their interest is qualified.
And because they are daily - and some even have two or three newsletters a day - they are content hungry.
But don't treat newsletter editors in the same way as a print copy journalist. Use the headline and a two line intro to capture the key points of a story. The full story can then follow.
Publishers are rediscovering that email newsletters are a reliable way to reach readers — and serve a critically important direct connection to audiences that serves as a counterweight to the mercurial algorithms of Facebook. The popularity of email digests is giving rise to a new specialty at publishers: the newsletter editor.