An interesting offering from Yahoo and one to watch with interest, but is it storytelling, content marketing or plain old journalism - I can't quite decide. Interesting though the figures quoted for content marketing, which now accounts for $26.5 billion in global spending.
Storytellers is a content marketing studio for brands and agencies that gives them access to the company's editorial team as well as its 165 billion daily data points and native-like advertising through Yahoo Gemini, the company's marketlace for native and search, according to Yahoo. Storytellers will also offer services such as content consulting, workshops, premium video development, access to social-media influencers, distribution and metrics.
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